TOMATO NEWS
Taco Bell & Ensure® Unleash Taco Supreme Protein Shake Upon Unsuspecting Public!
Taco Bell & Ensure® Unleash Taco Supreme Protein Shake Upon Unsuspecting Public!
IRVINE, CA & ABBOTT PARK, IL – Brace yourselves, taco aficionados and protein-pumpers! In a culinary and nutritional coup, Taco Bell and Ensure® have unleashed a flavor Frankenstein upon the world: the Ensure® BOLD Taco Supreme Protein Blend. This groundbreaking concoction, a limited-edition offering, promises the savory satisfaction of a Taco Supreme in a convenient, protein-packed shake, leaving many wondering if this is genius or madness.
The Ensure® BOLD Taco Supreme Protein Blend - a taste sensation or a nutritional nightmare?
The shake, boasting a hefty 26.4 grams of protein per serving, is reportedly infused with the essence of Taco Bell’s iconic Taco Supreme. Imagine, if you will, the tantalizing tang of sour cream, the zest of seasoned beef, the sharpness of cheddar cheese, and the crisp freshness of lettuce and diced tomatoes, all swirling within a smooth, drinkable form.
"We've cracked the code," declared Danielle Monroe, Chief Innovation Officer at Taco Bell, during a press conference that featured a live mariachi band and a suspiciously enthusiastic taste-testing panel. "Our customers are busier than ever, juggling work, life, and the insatiable craving for Taco Bell. With the Ensure® BOLD Taco Supreme Protein Blend, they can now Fuel Their Fiesta without sacrificing their protein goals. It’s a revolution, I tell you! A delicious, cheesy, beefy revolution!"
Ensure® Brand Manager, Alex Nguyen, added, "At Ensure®, we’re committed to providing accessible and effective nutrition. This collaboration allows us to reach a new audience – the Taco Bell devotee – and introduce them to the power of protein in a completely unexpected, albeit slightly bizarre, way. We've seen initial data suggesting a 78.5% satisfaction rate amongst the target demographic. Those are numbers we can build on."
But not everyone is convinced. Nutritionists and food critics alike have expressed a range of emotions, from cautious curiosity to outright horror. Dr. Emily Carter, a registered dietitian, voiced her concerns: "While the protein content is commendable, I worry about the sodium levels and the artificial flavorings. Is this truly a healthy option, or just a marketing gimmick designed to capitalize on the public's obsession with both fast food and fitness?"
Despite the skepticism, early adopters have taken to social media to share their experiences. #FuelYourFiesta and #TacoProteinPower are trending, with users posting videos of themselves consuming the shake in various locations, from gyms to boardrooms.
One Twitter user, @TacoLover4Life, wrote: "Just chugged the Taco Bell Ensure shake pre-workout. Feeling strong. Feeling Supreme. About to PR my deadlift thanks to seasoned beef protein! #GameChanger"
However, another user, @ConcernedConsumer, posted a picture of a half-empty bottle with the caption: "This tastes exactly like someone blended a Taco Supreme with milk and regret. Proceed with caution."
Key Features, according to the Press Release:
- Taco Supreme Flavor: A "savory and satisfying" blend inspired by Taco Bell's classic taco. (Taste tests are subjective. Your mileage may vary.)
- 26.4g of Protein: High-quality, muscle-building protein to keep you fueled. (May also induce severe taco cravings.)
- 100% Daily Fiesta: According to Taco Bell science, at least. (Disclaimer: Taco Bell science is not actual science.)
- Limited Edition Release: Available while supplies last at select retailers and Taco Bell locations. (Translation: Buy it now before it's gone...or before they realize this was a mistake.)
The Ensure® BOLD Taco Supreme Protein Blend is available nationwide starting May 5, 2025, just in time for Cinco de Mayo. So, whether you’re a dedicated taco enthusiast, a fitness fanatic, or simply someone who enjoys living on the edge, this peculiar protein shake is ready to "Fuel Your Fiesta." Just be prepared for a potentially unforgettable flavor experience.
A customer questions his life choices while holding the new protein shake.
About Taco Bell:
Taco Bell Corp., a subsidiary of Yum! Brands, Inc., remains committed to delivering bold flavors, questionable innovations, and maintaining the devotion of its fan base, even when those fans are questioning their sanity.
About Ensure®:
Ensure, part of Abbott Nutrition, continues its mission of providing science-backed protein products, even if that science is now being applied to the creation of taco-flavored beverages.
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