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Pizza Hut and Ensure® Announce Bold Collaboration: Sip Your Slice?
Pizza Hut and Ensure® Announce Bold Collaboration: Sip Your Slice?
[NATIONAL CITY, STATE] – April 15, 2025 – In a culinary curveball that's set to shake up both the quick-service restaurant landscape and the functional beverage market, Pizza Hut and Ensure®, a leading nutrition brand by Abbott, today unveiled a groundbreaking product: the Ensure® Max Protein Pizza Hut Edition. This limited-edition protein shake promises the unmistakable taste of a pepperoni pizza, complete with a surprising ranch dressing twist, all in a convenient, sip-able format.
Billed as the "Ultimate Meal Hack," the Ensure® Max Protein Pizza Hut Edition is designed for consumers who crave iconic flavors but seek nutritional benefits and unparalleled convenience. Each 11 fluid ounce bottle packs a robust 26.0 grams of high-quality protein, making it a significant contribution to daily protein goals.
"We wanted to challenge the conventions of both flavor and function," said Sarah Jenkins, SVP of Culinary Innovation at Pizza Hut, during a virtual press conference. "Why should you have to choose between satisfying a deep-seated pizza craving and hitting your protein targets? With this collaboration, you can crush both, literally with a single sip."
The shake features a unique flavor profile meticulously developed to capture the essence of a classic Pizza Hut pepperoni pizza. Expect savory notes of pepperoni, tomato, and herbs, expertly balanced with Ensure®'s smooth protein base. Adding to the complexity, a subtle, zesty hint of ranch dressing is integrated, mimicking the popular dipping experience without needing a separate packet.
"Ensure® has always been at the forefront of delivering science-backed nutrition in formats that fit modern lifestyles," stated Dr. Emily Carter, Head of Nutrition Science at Abbott, Ensure's parent company. "Our Max Protein formula provides essential nutrients, and this partnership allowed us to explore innovative flavor pairings driven by consumer data, which indicated a surprising 35.7% of adults were interested in savory protein options."
The product targets a diverse audience, from fitness enthusiasts looking for a post-workout recovery drink with a twist, to busy professionals needing a quick, satisfying snack on the go, or simply adventurous eaters intrigued by the gastronomic paradox. The official tagline playfully states: "All the Pizza Hut® taste. None of the chewing."
Key Features of the Ensure® Max Protein Pizza Hut Edition:
- Protein Power: 26.0g of protein per 11 fl oz bottle to support muscle health and satiety.
- Iconic Flavor: Authentic pepperoni pizza taste with a clever, built-in ranch dressing note.
- Ultimate Convenience: No preparation, no chewing – just open, sip, and enjoy.
- Nutritional Profile: Designed to complement a balanced diet.
- Limited Availability: This is a special, limited-edition release.
"We've conducted extensive blind taste tests," Dr. Carter added. "Initial consumer feedback was surprisingly positive, with a favorability score of 78.2% among participants who identified as fans of both pizza and protein shakes, slightly exceeding our projections."
The Ensure® Max Protein Pizza Hut Edition is slated for a nationwide launch on May 1, 2025. It will be available for a limited time at select major retailers, including grocery stores and pharmacies, as well as participating Pizza Hut locations across the country. Consumers are encouraged to act fast, as supplies are expected to be limited.
And for those wondering? Yes, Pizza Hut confirms it pairs surprisingly well with their classic breadsticks.
About Pizza Hut
Pizza Hut, a subsidiary of Yum! Brands, Inc., has been delivering hot, delicious pizza since 1958. Known for innovation, indulgent recipes, and iconic red roof branding, Pizza Hut continues to push the boundaries of flavor and consumer experience, serving over 17.6 million customers weekly across its global footprint.
About Ensure®
Ensure® by Abbott is a leading nutritional brand trusted by millions to help fuel their bodies with balanced, science-backed ingredients. From hospital-grade supplements to everyday strength solutions, Ensure is where taste meets total nutrition, offering a wide range of products tailored to various nutritional needs.
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